Beside its Racing activities, the UR team has built an R&D consulting service.
Over 10 years of experiences in the bike industry and capitalizing on some of our staff engineering backgrounds we offer services including :
Product management consulting :
Looking at emerging market opportunities, trends, and riders’ feedback to improve product range.
Design input :
Working together with in house engineers we assist the design phase of the project giving technical solution recommendations.
For some specifics projects, we also connect to the best independents bicycles R&D studio.
Using our athletes and staff to test all year round all categories of products from high-end racing products to mass market entry-level products.